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TALE

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24

25m

5

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Lights

Hallway

Different places to show

© Aleksi Griffin

TALE is an interactive sound and light installation that explores how stories are formed, shared and altered in public space. Developed by Team IGNITE for Zumtobel, the project uses custom-designed parametric ultrasonic speakers to create highly directional sound zones, allowing audio narratives to exist side by side without overlapping. Visitors are invited to step into these zones and experience fragments of a story that change depending on where they stand and how they move.

© Aleksi Griffin

The concept behind TALE emerged from the team’s interest in storytelling as a social process rather than a fixed narrative. Instead of presenting a single storyline, the installation questions who controls a story and how meaning shifts when multiple people experience it simultaneously. By combining sound with subtle light cues, TALE visualizes the otherwise invisible boundaries of audio, making sound something that can be navigated spatially.

Each speaker emits a focused beam of sound, creating intimate listening experiences within a shared environment. Visitors are not told where to stand or how long to stay; they discover the narrative by moving through the space, alone or together. As people enter and leave different sound zones, the story fragments recombine, overlap in memory, or disappear entirely.

© Aleksi Griffin
© Aleksi Griffin

Project Members

Ahmed Salim Ahmed, Dimitrios Economidis, Aleksi Griffin, Aroush Zaidi, Erik Tolboom, Ezra de Graaf, Maria Verhulst

Realization Partners

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Address

Horsten 83, Building Momentum, 

5612AX, Eindhoven, the Netherlands

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