GLOW Visitors

Paper airplanes, who hasn’t made them? These Paper Trails move naturally with you from one artwork to another. You will find them atop lampposts, high along the sidewalk and floating in front of you in the street. It brings with it a nostalgia and playfulness only seen in children playing in the streets. Without the usual cues such as arrows and signs, they manage to find a magical and effective way to guide visitors through the route. And they do so without obscuring the street scene. ‘Visitors don’t realize that they are following the Paper Trails, but without this signing they might still get lost’, says the team. ‘An airplane symbolizes bringing people to popular locations. It always takes you further.’

In 2021, the team brought a pathway full of luminous interactive mushrooms to GLOW, winning the Crowe Talent Award. In 2022 the LED strips of the mushrooms have been reused along sustainable recycled greencast plexiglass. In 2023, the mass production strategy has been advanced, scaling up the artwork for guiding a scenic detour in the GLOW route.

"Playfully luring visitors to take a detour through the dark"

GLOW 2022